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Direct linkGhorbanzadeh, Davood – Journal of Applied Research in Higher Education, 2023
Purpose: This study investigates the effect of university website features and value co-creation behaviors of students on promoting brand image and brand reputation at Islamic Azad University in Iran. Design/methodology/approach: The study is quantitative. Using convenience sampling techniques, a responsive group of 384 students was chosen from…
Descriptors: Web Sites, Advertising, Marketing, Foreign Countries
Davood Ghorbanzadeh; Atena Rahehagh; Mohammad Najarzadeh – Journal of Applied Research in Higher Education, 2024
Purpose: A university's brand is a key competitive advantage in higher education (HE). This study examines the university's reputation's intermediary impact on core services (emotional environment, perceived faculty and course suitability) and brand loyalty in private universities in Iran. Design/methodology/approach: A quantitative method was…
Descriptors: Group Unity, Attachment Behavior, Marketing, Advertising
Nafari, Javid; Arab, Alireza; Ghaffari, Sina – SAGE Open, 2017
This study seeks to investigate and understand why and how Iranian higher education students choose to study overseas. After critically analyzing the international student mobility literature, the important factors are distilled. Then, by using Fuzzy-Delphi Method (FDM), 15 factors are selected from the 21 factors initially selected by reviewing…
Descriptors: Study Abroad, Student Motivation, College Students, Student Attitudes
