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Direct linkAmélia Brandão; Áurea Silva Ramos – Journal of Marketing for Higher Education, 2024
The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…
Descriptors: Psychological Patterns, Social Media, Student Recruitment, Marketing
Sanjay Krishnapratap Pawar; Swati Amit Vispute – Journal of Marketing for Higher Education, 2024
The proliferation and increasing significance of AI-enabled voice assistants (AIVAs) for consumer purchase decisions imply the need for a better understanding of their acceptance in the higher education (HE) enrollment context. Using the Grounded Theory (GT) research method and a consumer value perspective, we examine the enrolment decision-making…
Descriptors: Foreign Students, Artificial Intelligence, Technology Uses in Education, College Enrollment
Sanjay Krishnapratap Pawar; Hirak Dasgupta – Cogent Education, 2024
To attract and retain international students, institutional support services at Asian universities must add value from the student's perspective. This study aims to explore international students' experiences at Indian higher education institutions and understand their thoughts on how the university's International Student Office (ISO) could best…
Descriptors: Foreign Students, Student Attitudes, Student Experience, Academic Support Services
Hirak Dasgupta; Sanjay Krishnapratap Pawar – Cogent Education, 2024
International branch campuses are an important form of transnational education. Although there exists a substantial literature on the rationale and the motivation to study in International Branch Campuses, research on the customer value offered by the international branch campuses has been overlooked. In order to fill this research gap, this study…
Descriptors: Foreign Countries, Multicampus Colleges, International Schools, Value Added Models
Download full textJae, Haeran – Journal of Instructional Pedagogies, 2019
The extant research has focused on investigating the effectiveness of the use of closed caption videos for hearing impaired or English as second language learners. Yet, the research about whether such usage can be beneficial for other students is limited. This paper explores the effectiveness of closed caption videos (same-language subtitles) in a…
Descriptors: Video Technology, Instructional Effectiveness, College Students, Positive Attitudes
2003
The Advertising Division of the proceedings contains the following 20 papers: "Stereotyping the 'Model Minority': A Longitudinal Analysis of U.S. Primetime Network Commercials, Comparing Asian Female and Male Characters to Themselves and Others" (Dennis J. Ganahl, Liang Ge and Kwangok Kim); "Cultivation Effects of Television…
Descriptors: Advertising, College Students, Consumer Economics, Crisis Management
