Scholarship on college choice largely focuses on how students search for colleges but less is known about how colleges recruit students. This article analyzes off-campus recruiting visits for 15 public research universities. We Web-scrape university admissions websites and issue public records requests to collect data on recruiting visits.…

In an effort to measure the influence of an immersive recruitment event, we sought to evaluate high school students' perceptions toward university climate before and after engaging in a day-long event hosted as part of National Teach Ag Day. The Inviting School Survey-Revised (ISS-R) was administered via paper and pencil when the students arrived…

The Arkansas National Guard Tuition Assistance (NGTA) program was created to recruit and retain Arkansas National Guardsmen by providing college funding regardless of Armed Services Vocational Aptitude Battery (ASVAB) test scores. The funding provided up to 100% of tuition costs at any Arkansas public college or university and was effective…

Elite higher education institutions work hard to secure diverse classes, and students seek out these institutions in part because they believe that diversity will enhance their own educational experiences. Institutional theories would predict that practices set by the elite institutions in the field would isomorphically trickle down, however, case…

Now, more than ever, more adults must earn college credentials in order to earn family sustaining wages and to help fuel and sustain a robust national economy. That means that institutions of higher education must do all they can to help adult students enroll in college and complete a postsecondary credential. Achieving the Dream emphasizes a…

Public colleges and universities today are more than institutions of academic study. They play a role in the economic and social life of their communities by engaging in partnerships aimed at enhancing their scope and brand image. This paper suggests these partnered activities do more than just manage costs and replace state support during…