Purpose: This study aims to combine two theories, the Theory of Planned Behaviour (TPB) and the Norm Activation Model (NAM), to investigate the relationship between the awareness of reducing single-use plastic waste's environmental cost and the behaviour to limit the use of single-use plastic products (SUPPs) by FPT university students.…

Objective: To examine the influence of dynamic and trending descriptive norms on increasing physical activity and decreasing the sedentary behaviors of university students while on campus. Participants: One-hundred fifty-six university students from a Canadian university completed this study. Methods: Participants were randomly assigned to receive…

The Substance Abuse and Mental Health Services Administration has highlighted the risk of non-users among college students using illegal prescription stimulants due to misinformation and incorrect assumptions. This qualitative study aimed to explore the perspectives of college students who do not use stimulants on perceived risks, social…

Despite its ever-growing volume, research on entrepreneurial intentions remains largely confined within the context of entrepreneurial education and training. To enhance our understanding of the construct within broader layers of context, we evaluate the role of skills developed during general--not specific to entrepreneurship--university…

Considerable research has demonstrated the presence of masculine norms in outdoor adventure education. The resulting values and practices function to ostracize or devalue women leaders, a dynamic that often goes unnoticed by men in the field. Although women's and men's perspectives on their experiences have been studied, to date no research…

Purpose: Reusable takeaway food containers (RTFCs) are a newly emerging green packaging choice for the takeaway industry that can effectively reduce campus solid waste but are not yet well accepted. Therefore, this study aims to identify the key factors influencing university students' intention to choose RTFCs, seeking to enhance RTFC project…

This article explores the normative representations of higher education students in seven films and television series from four European countries. Drawing on the concept of the 'independent learner' as an 'ideal construction', I demonstrate how these texts offer complex and at times paradoxical representations of who gets positioned as the…

The current study was designed to investigate the influence of COVID-19-related worry and online learning attitudes on enrollment behavior using the Reasoned Action Model. Participants (N = 246) completed measures of other-focused COVID-19 worry, self-focused COVID-19 worry, attitudes, perceived normative pressure, perceived behavioral control,…

Background: Camouflaging or camouflaging autistic traits--strategies that hide social impairments to match societal norms--has been linked to empathy and depressive symptoms in autism research. Much epidemiological evidence has further revealed that characteristics of autism and autistic traits are distributed continuously throughout the general…

Health messaging can be a successful tool in encouraging pro-social behavior, such as bystander intervention in sexual violence situations. This dissertation explored the development of a social media message to encourage bystander intervention among college students using multiple theoretical frameworks: social norms approach and bystander…

Girls are consistently found to have higher literacy levels than their male peers and to consume more social narrative fiction. This study conducted interviews with four autistic girls to better understand how reading fiction can inform the camouflaging behaviours of autistic girls. Participants described how imitating characters embodying desired…

Purpose: The online learning environment is a function of dynamic market forces constantly restructuring the e-learning landscape's complete ecosystemcape. This study aims to propose an e-learning framework by integrating the Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) to predict students' Online Learning Readiness and…

Purpose: This study aims to examine the influence of sustainability education in 15 Indian universities and the mediating role of the theory of planned behavior in predicting students' intentions to start an enterprise supporting sustainability. Design/methodology/approach: The data, which consists of 422 samples, was collected from 15…

Academic dishonesty threatens the integrity of performance assessment, making it crucial to understand the various types and predictors of such behavior. Second-party cheating, which refers to aiding and abetting cheating behaviors, is similarly prevalent as individualistic cheating, yet has received limited research attention. We follow up on…

The Fraud Diamond theory (rationalization, opportunity, motivation and perceived capability) has been widely used as a framework to explain criminal behavior. However, little is known about its application in an academic context. Research on the relationship between the prevalence of academic fraud (e.g., cheating on exams, plagiarizing essays)…