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Direct linkWilkins, Stephen; He, Lan – Journal of Studies in International Education, 2022
The purpose of this research is to investigate the extent to which universities actively encourage students to participate in study abroad at an international branch campus (IBC) owned by the university. We suggest that the quality of information on study abroad provided by an institution in its website may be a good indicator of the institution's…
Descriptors: Student Mobility, Study Abroad, Multicampus Colleges, Content Analysis
Wilkins, Stephen – International Journal of Educational Management, 2020
Purpose: The research aims to assess the achievements and challenges of international branch campuses (IBCs) to date and to consider how IBC development may progress in the future. Design/methodology/approach: The article presents a review of the scholarly and grey literatures on IBCs. The commentary and discussion is structured around the…
Descriptors: International Education, Multicampus Colleges, Educational Development, Educational Objectives
Urbanovic, Jolanta; Wilkins, Stephen; Huisman, Jeroen – Studies in Higher Education, 2016
The spread of the neo-liberal ideology internationally has encouraged increased marketisation of higher education systems right around the world. With marketisation promoting competition, efficiency and revenue generation, many countries have begun to recruit more foreign students. Higher education has moved towards becoming a profitable commodity…
Descriptors: Neoliberalism, Marketing, Competition, Foreign Countries
Wilkins, Stephen; Huisman, Jeroen – Journal of Studies in International Education, 2011
The majority of international branch campuses are located in competitive higher education hubs, such as Singapore and the United Arab Emirates. Many find themselves having to recruit students regionally, and some, even globally, which results in them competing head-to-head with the home campuses of well-respected Western universities. The purpose…
Descriptors: Foreign Countries, Student Recruitment, College Students, Foreign Students
