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Villano, Matt – Campus Technology, 2007
Nowadays, college and university auxiliary services departments are turning to text messaging types of technologies to move a host of programs and offerings into the mobile environment. A July 2007 study by Youth Trends indicated that 95 percent of college freshmen come to school with a cell phone or other handheld device, and 78 percent of them…
Descriptors: Higher Education, College Students, Communication Strategies, College Administration