Descriptor
| College Students | 1 |
| Demography | 1 |
| Donors | 1 |
| Fund Raising | 1 |
| Geographic Distribution | 1 |
| Higher Education | 1 |
| Information Seeking | 1 |
| Information Utilization | 1 |
| Marketing | 1 |
| Student Recruitment | 1 |
Source
| Currents | 1 |
Author
| Crane, Patti | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Evaluative | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Crane, Patti – Currents, 1991
Geodemographic analysis offers colleges a description of student or donor prospect groupings, and direction on finding more of them. However, the method only complements careful use of other resources such as internal yield and retention information, matriculant and nonmatriculant surveys, national and longitudinal data services, focus groups, and…
Descriptors: College Students, Demography, Donors, Fund Raising
