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Direct linkChilders, Carla; Hartman, Katie; Hiler, Jacob; Andzulis, Mick – Journal of Education for Business, 2020
Client projects have long been recognized for their value as an experiential learning device and as a way to increase a wide range of skills, including critical thinking and problem solving. The extant literature, however, has not fully explored the relationship among student attitudes, learning outcomes, and project evaluations. Through…
Descriptors: Student Attitudes, Marketing, Business Administration Education, Experiential Learning
