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Myers, Judith G. – Currents, 1985
When the product is education, enthusiastic college students make ideal salespeople. Student recruiters use various marketing strategies including helping with recruitment literature; hosting visitors; and telephoning, writing, or visiting interested students. Some sales techniques are described. (MLW)
Descriptors: College Admission, College Bound Students, College Students, Higher Education

Erwin, T. Dary; Miller, Stephen W. – NASPA Journal, 1985
Discusses how computers can be used by student development educators for recruitment, referral, and retention. Provides examples of applications, programs, and hardware. (BH)
Descriptors: College Students, Computer Oriented Programs, Computers, Higher Education
Fenske, Robert H.; And Others – 1983
The full range of topics relevant to student financial aid are covered in this book by a variety of experts in financial aid administration and scholarship. The volume details how to organize, implement and assess a financial aid program--including how to determine student need, deal with student bankruptcy and aid termination, and improve…
Descriptors: Administrative Policy, Administrator Guides, Budgeting, College Students