This book offers context, research, policy, and practice-based recommendations centering college access and success for a historically overlooked population: rural Students and Communities of Color. Through an exploration of how colleges and universities can effectively welcome students from rural areas who identify as Asian and Pacific Islander,…

This book offers a comprehensive overview and critical analysis of the UK's policy on recruiting international students. In a global context of international education policy, it examines changes from New Labour policies under Tony Blair's Prime Minister's Initiative, to the more recent Coalition and Conservative Government policies in the…

With support from the Lumina Foundation, the Hispanic Association of Colleges and Universities (HACU) has launched HACU's Hispanic Higher Education Research Collective (H3ERC). The first major task of this virtual gathering of researchers and practitioners in Hispanic higher education has been to assess the state of our knowledge of the key issues…

In 2007, the Woodrow Wilson National Fellowship Foundation, with support from the Lehman Brothers Foundation, commissioned Public Agenda to explore interest in teaching careers among high-achieving college students, recent graduates, and potential career changers. MetLife Foundation, specifically interested in potential career changers as…

This document presents the findings of 1982 surveys of college relations/recruiting managers and chief executive officers who were employer members of the College Placement Council. These surveys collected the following information: (1) type of industry; (2) division of responsibilities for recruiting within organization; (3) types of activities…

Evaluation of the impact of prospective students' contacts with the institution is an objective of the admissions research agenda at Tufts University (Massachusetts). An annual survey gathers information on individuals who make inquiries but do not submit an application and on the parents of matriculating students. (MSE)

This document contains a compendium of research on the recruitment of college-educated personnel. The objectives of this publication are to help individuals involved in recruitment learn the research findings of studies conducted in the field and to provide guidance to researchers in the field regarding areas needing study. The introduction…

This study surveyed college placement directors and senior college administrators as part of a project to develop a model career planning and placement program. The survey instrument for placement directors requested information on research activity, campus-based programing, and basic demographic data. The senior college administrator survey…

Evaluation of college student recruitment and retention programs is complex and has limitations that must be acknowledged. It requires an ongoing commitment to evaluation and a willingness to look at such programs within the larger context of academic policies and administrative procedures. (MSE)

Although college missions, goals, and resources vary widely, institutions can assess the impact of financial aid and make strategic decisions to advance enrollment objectives. Such research requires specification of institutional goals and the relative priority of quality, quantity, diversity, and cost, and data on previous cohorts. New…

Effective evaluation of college student recruitment and retention programs is critical to any enrollment management strategy as a strategic tool and a policymaking tool. Meaningful evaluation is based on setting clear goals, asking the right questions, and establishing a context for interpretation of results. (Author/MSE)

Investigations into job preference have as their underlying premise the belief that congruity between individual and institutional values leads to career choice/job satisfaction. In an attempt to replicate a recent study (Blumenfeld, 1982) on the job preferences of a group of potential psychologists, 66 graduate psychology students at a large…

A market segmentation analysis of 872 university students compared 2 hierarchical clustering procedures for deriving market segments: 1 using matching-type measures and an agglomerative clustering algorithm, and 1 using the chi-square based automatic interaction detection. Results and implications for planning, evaluating, and improving academic…

Without an institutional research office to look at recruitment and retention programs, DePauw University (Indiana) relies heavily on institutional trend data and comparative information to assess the effectiveness of three initiatives: recruitment of large numbers of minority students, strategic use of financial aid, and use of market…

An environment that values evaluation as a means of effectively using resources is a prerequisite for development of administrative computing systems. Collaborative development of student information systems by a variety of campus offices increases the likelihood that useful information will be available to administrators for evaluating…