Recognizing the current administration's focus on improving postsecondary access, this study examines resource allocation patterns and the predictive power of these resources in increasing the likelihood of 2- and 4-year college enrollment among low-income students. Using data from the Educational Longitudinal Study, college choice decision-making…

A survey of 235 current and prospective British university students investigated the role of housing options (dormitory type, room type, density, facilities and features, services, costs) in student choice of university. Specific factors were ranked by preference. Results indicate significant differences between perceived ideals and choices made…

Colleges are using current students' and their parents' enthusiasm for the institution as an effective recruitment tool. Student contact with prospective students on campus visits, hometown contacts, and parent phone calls to prospective students' parents are useful strategies. Most are volunteers though some students are paid for their time as…

A study examined the extent to which receipt of financial aid influences the price level of the college or university attended, after controlling for academic ability, educational aspiration, socioeconomic status, distance from home, gender, and race. Data were drawn from a follow-up to the Beginning Postsecondary Student Survey of 1989-90…

A questionnaire was developed to survey 120 students during the "Meet Your College" presentation of the College of Agriculture and Natural Resources of Michigan State University, during "Welcome Week" in the fall of 1984. The data were analyzed to compare freshmen students with transfer students, male students with female…

A study tested a model for assessing the impact of financial aid offers on 2,558 accepted students' college enrollment decisions. The analysis demonstrates that financial aid strategies have a substantial influence on enrollment and the systematic analysis of student enrollment decisions can help institutional administrators refine their financing…

This publication was written in response to a need among colleges of agriculture to examine alternative recruitment strategies. It assesses efforts by the University of Georgia's College of Agriculture to recruit students through an annual campus visitation program entitled "Ag Horizons: A Career Institute." Since 1984, Ag Horizons has…

A survey and interviews with 1,600 students at 1 university investigated how college choice criteria differed among white, black, and Hispanic students; how choice criteria differed between all students and business majors; and how choice criteria differed between undergraduate and graduate business students. Results revealed different rankings of…

Results of a survey of University of Sydney faculty of arts students concerning their educational aspirations and progress, employment patterns, class scheduling and attendance patterns, and college choice are summarized and discussed. (MSE)

The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…

This report contains national data on the change over time in the participation of students with disabilities in postsecondary education and reports on the 140,000 students with disabilities who are among the 1.6 million full-time, first-time freshmen attending more than 3,100 institutions of higher education in 1991. The report compares responses…