Improvement of turnover (the rate of merchandise activity in a store) can mean more sales and more profits for college stores. Some ways to improve merchandise turnover include improved store layout, merchandise mix, and purchasing techniques. (MLW)

The conceptions and preparations for a successful author autographing party at the University of Virginia's bookstore are described. Suggestions for selecting authors, publicity, and planning are given. (MSE)

The successful university-owned and operated store at the University of Maryland, which has an annual volume in excess of $3 million and utilizes 27,000 square feet of space in the student union, places priority on used textbooks, tradebooks, and vocational volumes; the department-store-on-campus concept; attention to gifts, clothing, and greeting…

The problem of getting books to students in outlying areas was solved when the bookstore at Des Moines Area Community College began direct mail of textbooks. Course coordinators take return mail labels for students to complete along with an instruction form with them when they register their students. (MLW)

It is argued tha alternate pricing methods for college textbooks--including net pricing, net billing, and single copy order pricing--would be detrimental to college bookstores. Publishers are urged to continue with the traditional method, and other publisher practices that could help bookstore managers are suggested. (JMD)

An employee of a college store relates the intricate processes involved in operating a college store and many of the difficulties: paper shortages, overstocking, and low turnover. (PG)

Ideas to help improve merchandising in college stores are presented: utilizing space wisely, improving calculator sales; and organizing textbook buy-backs. (PG)

Presents the winners in a competition sponsored by The College Store Journal, to increase sales in college bookstores. (PG)

The increase in the number of leased college stores is discussed. When the worlds of the non-profit institution and the retail store collide, even the most talented institutional managers can be crushed in the middle. Some think that mini-malls, rather than leased bookstores, will be the trend. (MLW)

Collegiate licensing is of interest to the athletic departments who want to bolster their budgets and to university administrators who consider it a vehicle by which "protection" may be provided for the symbols of their schools. Manufacturers of collegiate insignia have been accused of exploitation of university's proprietary rights.…

A minimum of four essential printed forms is necessary for college store recordkeeping: requisition forms, basic control records, purchase orders, and request to return forms. Other primary and convenience forms are also described, including how to use them effectively. (LBH)

Inventory by cash register is recommended as an efficient means of keeping orderly, departmentalized college store records. A series of procedures and suggestions are provided for accuracy and completeness of records. (MSE)

Suggestions for producing a successful exhibit booth include the following: the effectiveness of an exhibit depends on the effectiveness of the people staffing it; avoid games and unrelated giveaway items; demonstrate product in the booth; give special attention to existing customers; and make literature available only from the booth personnel.…