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From Neckties to Nikes.
Wolfson, Leslie J. – Currents, 1990
Alumni professionals discuss starting an alumni merchandising program. Successful merchandising should address several needs including promotion of institutional pride and alumni commitment, provision of a service to alumni, and fund raising to underwrite alumni activities. Establishing guidelines, learning the market, inhouse sales, and outside…
Descriptors: Alumni, Alumni Associations, College Stores, Donors
Build Better Relations...Get Involved.
Franklin, Sandra W. – College Store Journal, 1986
A solid working relationship between a college bookstore and the campus community must be cultivated. Store management must recognize the needs of students, faculty, and administrators. The bookstore manager can keep up-to-date by participating in campus committees. (MLW)
Descriptors: Administrators, Advisory Committees, Bookstores, College Administration
What Is Your Inflation Factor?
Hurwitz, Monroe – College Store Journal, 1976
Determination of an "inflation factor" at the George Washington University Bookstore is described by its general manager. The primary objective of the study undertaken was to arrive at an overall percentage increase in the price of textbooks. (LBH)
Descriptors: Books, Bookstores, College Stores, Cost Estimates
Colleges Are Reviewing Their Commercial Activities as Businesses, States, and IRS Step Up Scrutiny.
Fuchsberg, Gilbert – Chronicle of Higher Education, 1988
The small-business community, which has long complained that colleges have an unfair advantage in the marketplace because of their tax-exempt status, has become increasingly vocal in its demands for new taxes and restrictions on the services and products that colleges and other non-profit organizations can offer. (MLW)
Descriptors: Business, College Stores, Colleges, Competition
College Stores and Computers and Students and Faculty.
Newcomb, Jack, Ed. – College Store Journal, 1982
Information on the computer industry and computer use by students, faculty, and the publishing industry that may be useful in planning college store merchandising is compiled from a variety of sources. (MSE)
Descriptors: College Faculty, College Instruction, College Stores, College Students
The College Store of the 1980's: Meeting the Challenge.
Ball, Harold E. – 1981
Approaches to help achieve a professional college store operation in the 1980s are outlined for the benefit of the college store staff member, supervisor, or manager, as well as administrators responsible for the review of the college store. The following areas are addressed: objectives of the service, organization, equipment and layout, the…
Descriptors: Accounting, Administrative Principles, Check Lists, College Stores
Let an Advisory Committee Share Management Problems.
Salsini, Barbara – College Store Journal, 1986
Advisory committees, with representatives of various campus groups, have been effective in developing and maintaining working relationships between campus communities and bookstores that serve them. A committee often has more clout when confronting the administration on issues or with specific requests. (MLW)
Descriptors: Administrators, Advisory Committees, College Administration, College Faculty
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