Improvement of turnover (the rate of merchandise activity in a store) can mean more sales and more profits for college stores. Some ways to improve merchandise turnover include improved store layout, merchandise mix, and purchasing techniques. (MLW)

The successful university-owned and operated store at the University of Maryland, which has an annual volume in excess of $3 million and utilizes 27,000 square feet of space in the student union, places priority on used textbooks, tradebooks, and vocational volumes; the department-store-on-campus concept; attention to gifts, clothing, and greeting…

It is argued tha alternate pricing methods for college textbooks--including net pricing, net billing, and single copy order pricing--would be detrimental to college bookstores. Publishers are urged to continue with the traditional method, and other publisher practices that could help bookstore managers are suggested. (JMD)

Presents the winners in a competition sponsored by The College Store Journal, to increase sales in college bookstores. (PG)

The increase in the number of leased college stores is discussed. When the worlds of the non-profit institution and the retail store collide, even the most talented institutional managers can be crushed in the middle. Some think that mini-malls, rather than leased bookstores, will be the trend. (MLW)

Institutionally owned and operated, the George Washington University bookstore has 20,000 square feet and grosses more than $2 million annually. The intent is to break even with all profits going back to the school. General policies and procedures are described: spatial organization and display, staff and training, inventory, and promotion. (JT)

The Book Center provides services to the Community College of Denver at Auraria, Metropolitan State College, and the University of Colorado at Denver, as well as the greater Denver community. Its interior design is detailed with emphasis on its flexibility. (LBH)

A National Association of College Stores (NACS) guide to practices is provided. These practices were designed to furnish administrators with data on store operations and to provide administrators and store managers with data required to assess the quality and effectiveness of store performance. (MLW)

Changes in bookstore management and marketing procedures are described which have contributed to increased sales of 140 percent. Mention is made of inventory control, salaries and wages, store reorganization, and planning and control. (LBH)

Increasingly, college bookstores are departing from the traditional model and becoming high-technology retailing environments, providing books, merchandise, food services, and entertainment in one location. Critics say they lack charm and are attempting to do too much; supporters feel they are better positioned for sales in a competitive market.…

Discusses basic principles of business, education, marketing, retail operation, bookshops, merchandising, display, selling, and success and their application to college bookstores. (JT)

Guidelines are offered in this manual to college store merchandisers for displays, uses of physical space, and promotion of special goods. (LBH)

Suggestions for economical and effective lighting that will contribute to overall productivity are offered by a vice-president of Bloomingdale's. (LBH)

Because of real estate tax problems, most college stores are unable to advertise off campus, but at the University of Rochester the public relations department periodically prepares a news release that centers around the bookstore. Another public relations tool, a pamphlet with rules, procedures, and operational information, is reprinted. (MLW)