Collegiate licensing is of interest to the athletic departments who want to bolster their budgets and to university administrators who consider it a vehicle by which "protection" may be provided for the symbols of their schools. Manufacturers of collegiate insignia have been accused of exploitation of university's proprietary rights.…

Suggestions for producing a successful exhibit booth include the following: the effectiveness of an exhibit depends on the effectiveness of the people staffing it; avoid games and unrelated giveaway items; demonstrate product in the booth; give special attention to existing customers; and make literature available only from the booth personnel.…

A special booklet, "Faculty Guide to Textbooks," was developed by the college store personnel as an open, frank form of communication. The faculty is given the reasons why and the times when text information is needed along with the activities that are generated in the store upon receipt and implementation of the data. (LBH)

Discusses basic principles of business, education, marketing, retail operation, bookshops, merchandising, display, selling, and success and their application to college bookstores. (JT)

Presents a variety of ideas for promoting sales and profits in college bookstores. (PG)

A microcomputer fair held during homecoming and in conjunction with the opening of the ISU Microcomputer Learning Facility resulted in an unprecedented explosion of interest and buying. The store was also selling computer books, supplies, and software. (Author/MLW)

Presents the Tulane University Bookstore Manual of Operations that covers all phases of the bookstore operations with faculty, students, and administrators. (Author)

A large part of any merchandising program is picking products that will sell. Sixty alumni professionals were asked about their ideas. Some of the winners included a watch with the institution's seal, a windsock, and athletic shoes. Some of the losers included a sweater and a commemorative plate. (MLW)

Promotion is a consistent and on-going process at the Xavier University Bookstore in Cincinnati that results in good will among students, faculty, and staff. Promotion procedures for Greek Week, graduation, and seasonal holidays are outlined. (LBH)

Methods for developing effective inventories for a college store art department are discussed and illustrated. Both on-campus course needs and needs prompted by the local community are considered. (LBH)

Some suggestions for troubleshooting when problems develop with a college merchandising program cover topics such as delivery delays, product quality, promotional material, merchandise that outside manufacturers sell directly through ads in alumni magazines, and "lemons." (MLW)

Alumni professionals discuss starting an alumni merchandising program. Successful merchandising should address several needs including promotion of institutional pride and alumni commitment, provision of a service to alumni, and fund raising to underwrite alumni activities. Establishing guidelines, learning the market, inhouse sales, and outside…