The conceptions and preparations for a successful author autographing party at the University of Virginia's bookstore are described. Suggestions for selecting authors, publicity, and planning are given. (MSE)

The problem of getting books to students in outlying areas was solved when the bookstore at Des Moines Area Community College began direct mail of textbooks. Course coordinators take return mail labels for students to complete along with an instruction form with them when they register their students. (MLW)

Ideas to help improve merchandising in college stores are presented: utilizing space wisely, improving calculator sales; and organizing textbook buy-backs. (PG)

Institutionally owned and operated, the George Washington University bookstore has 20,000 square feet and grosses more than $2 million annually. The intent is to break even with all profits going back to the school. General policies and procedures are described: spatial organization and display, staff and training, inventory, and promotion. (JT)

Describes the new University of New Mexico's Bookstore that opened on October 30, 1974. (PG)

Covers the bookstore's image and business character, location considerations, building requirements, interior layouts and space requirements, fixture requirements and service facilities. (PG)

Discusses basic principles of business, education, marketing, retail operation, bookshops, merchandising, display, selling, and success and their application to college bookstores. (JT)

Since college stores have a clientele for children's books, but rarely sell them, this article recommends ways to start children's book sales and to promote them. (PG)

Technical/reference books must be sold by the college store for it to continue as an educational resource center. A professional retailing approach to technical/reference books will increase sales and contribute to profits. (Author/PG)

Suggestions for improvements of the University of Maryland's Baltimore County Book Center came originally from students; the center now includes a complete selection of nontextbooks, along with television sets, art reproductions, and postage stamp machines. (PG)

Presents a variety of ideas for promoting sales and profits in college bookstores. (PG)

Presents the winners of a competition for novel advertising ideas in campus bookstores. (PG)

A microcomputer fair held during homecoming and in conjunction with the opening of the ISU Microcomputer Learning Facility resulted in an unprecedented explosion of interest and buying. The store was also selling computer books, supplies, and software. (Author/MLW)

Building and developing the trade paperback department of the college bookstore is discussed by a sales representative from a major book seller. (PG)