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Direct linkAmalia E. Maulana; Paul G. Patterson; Arif Satria; Indry A. Pradipta – Journal of Marketing for Higher Education, 2024
This study proposes a new giving behavior model for higher education institutions (HEI), featuring alumni connectedness as a primary predictor. This contrasts with previous studies that measured variables that showed an inconsistent influence as predictors of alumni's desire to contribute. Alumni connectedness, built from socio-psychological…
Descriptors: Higher Education, Alumni, Donors, Predictor Variables
Chamberlain, Philip C. – Currents, 1985
Colleges need to pay more attention to presenting their distinctive character to prospective financial supporters. A framework comprising eight dimensions representing a wide range of human ideals is discussed. The dimensions are: moral, intellectual, egalitarian, spiritual, socio-political, humane, personal development, and tradition. (MLW)
Descriptors: College Environment, College Role, Donors, Higher Education
