This study proposes a new giving behavior model for higher education institutions (HEI), featuring alumni connectedness as a primary predictor. This contrasts with previous studies that measured variables that showed an inconsistent influence as predictors of alumni's desire to contribute. Alumni connectedness, built from socio-psychological…

An interview with Philip Kotler, the Harold T. Martin Professor of Marketing at Northwestern University, is presented. Three approaches to marketing are identified: product-oriented, hard-sell, and building satisfaction in a long-term clientele. (MLW)

Harvard University's effect on American life is examined through investigation of its pervasive mystique, magnitude of power, fallacies, controversies, and its ramifications on both the national and international scenes. Viewed from its modest beginning in 1638 to the present, Harvard is described as "a multinational academic conglomerate,…