A $26 million Sesquicentennial Campaign at Wheaton College in Norton, Massachusetts, is described. The campaign was divided into three 18-month phases designed to push the campaign forward while inspiring confidence among trustees, alumnae, and other important leaders: setting the goal, redeploying forces, and soliciting the "Final…

Endangered small, private colleges can take steps toward survival, including mission clarification, expanding services to existing and potential clienteles, introducing management by objectives, and developing public relations and fund raising. Long-range options include avoiding the postsecondary mainstream and striving for efficiency of…

Institutional advancement is defined as the craft of securing understanding and support from internal and external constituencies for all the programs and activities of the college, and selling is seen as the means for achieving institutional advancement goals. The making of friends who become donors is discussed. (MLW)

A study of successful strategies used by several hundred small, private, liberal arts colleges for fund raising, a fund-raising model developed from the results, and suggestions for enhancing fund-raising capabilities in this sector are reported. (MSE)

A study to provide some measurable benchmarks of the advancement process at small colleges is described. Data are presented on budgets, spending per function, professional staff, chief advancement officer, support staff, recruitment costs, fund-raising revenues and costs, and developing institutions. (MLW)

Franklin and Marshall College concluded it would come closer to its educational goals by reducing its size. Use of a planning model to project institutional finances based on tuition, gift, grant, and enrollment estimates predicts a potential major improvement in the college's position. (MSE)

Based on a research study that assessed the process of institutional advancement at selected small, independent colleges, this monograph provides data designed to help small college presidents, trustees, and advancement personnel focus on the advancement of their institution rather than its termination. Chapter One discusses the concept of…

This book about the problems facing the president of a college or university is intended mainly for administrative personnel but may be of interest to college trustees, faculty members, and individuals interested in higher education. It is claimed that it is impossible economically to sustain the many non-educative activities that are borne by…