The level of awareness, knowledge, and current practices regarding strategic marketing within institutional research (IR) offices were studied for colleges in the Rocky Mountain region. Of the 18 responding offices, 9 indicated that their institutions utilized a marketing approach to planning. Of these 9 offices, 56 percent reported formal…

Argues that community colleges must be able to incorporate information about themselves and their clientele into delivery systems, operational strategies, and strategic planning. Underscores the importance of program evaluation in institutional planning and of needs assessments as a vital communications process between service area and college.…

The wide variety of management approaches (zero-based budgeting, decision support systems, etc.) that have emerged in recent decades are reviewed. The questions of whether strategic management is simply another fad, and whether it can work in colleges and universities, are discussed. The development of strategic management is traced, both in…

The history of the present allocation model of a Dutch university is evaluated. This model was widely accepted at the start. As budget decreases continued, the model was increasingly criticized. At present it is no longer accepted as an instrument for policy decisions. The details of the model itself have become issues of political interest and…

Problems relating to program discontinuance and the role of institutional research are discussed, drawing on a study supported by the Exxon Foundation of 10 predominantly large public universities that have either reviewed and closed programs or have gone through recent financial difficulties. Careful analysis is necessary to know that savings are…

Notes that public college tuition and student aid are evolving in ways inconsistent with either the low-tuition, low-aid or the high-tuition, high-aid approaches to financing. Argues that before deciding to revive either approach or develop a new one, higher education must develop understanding of what high-quality higher education is and what it…

Eight strategies are recommended to higher education in the 1990s including committing to improving quality; stressing customer service; increasing use of data and analysis in management; developing data on outcomes issues, processes, and behaviors; and working cooperatively with elementary and secondary education. (MLW)

Alternative funding mechanisms for appropriating operating and capital outlay revenue for public colleges and universities are described. The following conclusions are drawn: (1) Budget formulas are utilized by 25 of the 50 states in allocating funds to higher education. (2) Budget formulas are used predominantly in budget areas where data related…

Higher education's search for growth in revenues and missions, largely successful to date, may be reaching its limits. If this is true, future attention in college administration will focus more on reducing expenditures, with implications for institutional research opportunities, use of resources, and the institutional research office's…

Proceedings of the 1983 conference of the North East Association for Institutional Research are presented. The contribution of institutional research to university decision making and the topics of student outcomes assessment, retention/attrition studies, marketing/market research, departmental studies, computer and technological applications, and…

This first annual publication from the University of Mississippi's Bureau of Institutional Research and Planning summarizes data concerning the university's academic operations in the immediately preceding academic year. The report provides both an historical context in which to review the university's development and a realistic set of…

During early 1990s, increases in private colleges' prices outpaced increases in inflation, input prices, and income growth, but after accounting for rapidly increasing college-funded student aid, positive differentials decreased relative to the 1980s. Substantial dispersion among private colleges in actual net prices received from full-time…

This document presents the Fiscal Year (FY) 1990 report of Kansas' Pittsburg State University's (PSU) development program. The report addresses the annual fund, the campaign for distinction, the PSU foundation, and development plans for FY 1991. It includes an overview of FY 1990 activities and an executive summary. Among the findings presented…

A pilot study was conducted to: examine the beliefs of Institutional Research (IR) managers and senior administrators concerning the function, purpose and priorities of IR; determine if beliefs have been translated into practice; ascertain the extent of congruence between perceptions and beliefs held at each level of management; and examine…

As a response to the concerns associated with the allocation of state resources to institutions of higher education, several states have developed budget formulas to derive estimates of the institutional financial requirements. Formulas, however, were developed during a period of rapid growth, and might be unresponsive to institutional needs…