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| Ahles, Catherine B. | 1 |
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Ahles, Catherine B. – Currents, 1998
Six technology-based strategies for colleges and universities to use to address market pressures are described: behavioral research to help the institution build relationships; blind consumer surveys concerning perceptions of the institution; secret shopper research, in which unknown "shoppers" go through the enrollment process, keeping…
Descriptors: College Administration, College Planning, Computer Uses in Education, Focus Groups
