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Peer reviewedMarshall, John F.; Delman, Jeffrey M. – College and University, 1984
Potsdam College's development and implementation of a survey concerning the institution's public image to enhance enrollment planning and recruitment efforts is outlined. Results of the survey are analyzed in terms of the project's overall planning objective. (MSE)
Descriptors: Attitude Measures, College Choice, College Planning, Higher Education
Peer reviewedSevier, Robert A. – College and University, 1994
Research suggests that students make their college choice based on their perceptions of the institution's image. Smart, aggressive, well-administered institutions see their image as their most significant asset and manage it carefully by prioritizing audiences, conducting market research, establishing clear goals, planning, and implementing the…
Descriptors: College Administration, College Choice, College Planning, Higher Education
