This guide for individuals or groups charged with designing and implementing a planning process for a college or university begins by describing certain characteristics and components of planning that the planner must understand and by recommending that new planners avoid some actions until they have analyzed the situation and determined what…

This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission,…

This collection of 27 essays focuses on the challenges facing higher education, new approaches to planning that are necessary to respond to these challenges, and planning strategies and management approaches that address emerging issues of the new millennium. Part 1, "Redefining the External Context for Postsecondary Education," contains six…

This book provides a new look at educational management in the face of mounting financial pressures. The demands for accountability that today's university administrators must face require them to apply the sophistication of modern business and institutional management while preserving the expensive and often difficult-to-measure contributions of…

Drawing on the authors' extensive experience at Stanford University as well as the work of others, this book offers the first systematic approach to fiscal and human resource planning at colleges and universities. It shows how decision models can and should become an integral part of the planning process. The uses and misuses of planning models in…

Strategic planning in higher education is seen in this book as an essential element in the life of a successful college or university. This book begins by defining strategic planning and explains how to identify the core problems a college or university wants to address and solve through the planning process. It continues with advice on how to…

Strategies for change in higher education are offered in an attempt to better cope with the changing environment facing higher education (i.e., diversity of students, declining enrollments, and retrenchment). Section I (Planned Change Theory and Research) examines strategies for change, the ivory tower image, and educational and organizational…

Documenting the 25-year history of the North Carolina Community College System (NCCCS), this book focuses on each of the successive academic terms from 1963-64 to 1987-88. The chapters are grouped into five sections, corresponding to the lengths of tenure of the five NCCCS presidents: the (Isaac) Ready years from 1963 to 1970; the (Ben) Fountain…

The changing role of admission policies and practices as higher education institutions deal with the problems of miniority acess and admissibility is examined in this book. Sections dealing with admission requirements, academic prediction, and major problems in admission practices provide background information on the workings of student…

This volume for and by college and university leaders contains a foreword by Clark Kerr, president emeritus of the University of California, followed by 21 papers and resource suggestions on governing public colleges and universities. Papers are organized in three parts. Part 1 addresses the context within which trustees function. Part 2 covers…