This study aimed to analyze the mission and vision statements on the strategic plans of higher education institutions. The sample of the study consisted of 72 public universities. Strategic plans of the universities were accessed over the internet, and the data collected were analyzed using content analysis. The findings show that statements on…

Higher education is viewed as part of the national agenda in transforming Malaysia into a high-income nation. This has resulted in a sky-rocketing number of graduates in Malaysia's recent history. Industry relies on higher education as the source of skilled employees, and it is important for industry to attract and retain talented employees in…