Fact books are discussed as effective methods of information dissemination that facilitate institutional research and planning. Advice is given on how to compile a fact book, information selection, and presentation. Examples are taken from the fact book concept formulated at Georgia State University. (SF)

The application and impact of marketing techniques in higher education are considered, based primarily on a literature review. Literature concerning marketing in higher education, primarily in the 1970s, focused on three major themes: discussions concerning the general need to adopt marketing techniques, marketing as part of the recruitment…

A plan used by Georgia State University for conducting a demographic student study for innovative planning in a metropolitan setting that focuses on short- and long-range educational planning is described, and the benefits of using this model are discussed. (BH)