Despite college rankings' popular yet controversial nature, there is little known about the relationship between college rankings and students. Prior literature suggests that students who make use of rankings are more privileged, yet there lacks a comprehensive analysis surrounding the types of students who place importance on rankings in more…

Purpose: In the last decade, female students' enrolment in higher education has experienced significant growth. However, male and female students still differ in criteria set of choosing higher education institutions. While several studies have been disentangled in developed countries in analyzing gender differences in pursuing higher education, a…

College rankings dominate the conversation regarding quality in postsecondary education. However, the criteria used to rank institutions often have nothing to do with the quality of education students receive. A decade ago, Pike (2004) demonstrated that institutional rank had little association with student involvement in educational activities.…

This paper presents findings from an interpretative phenomenological analysis with 20 students from socio-economically disadvantaged backgrounds who were accepted onto a Foundation Year in Oxford University. It explores the factors that impacted on their decision to apply to a prestigious university and student's views on their transition to the…

This descriptive study utilized a validated questionnaire that gathered data from freshmen of two different school years. Demographic profile, marketers (i.e., source of information of students about the school), influencers (i.e., significant others that persuaded them to enroll in the school), level of school choice, and level of consideration…

In a context where mass higher education has eroded the job security once guaranteed by higher qualifications, students are more likely to view higher education as an "investment" which should yield return in terms of their employability. The aim of this study is to understand whether Portuguese students consider employability as the…

Students' expectations and experiences with university life are influenced by a number of variables. Many universities develop programs or promote aspects of existing programs to market the university's image. This research was motivated by our desire to determine the relationships between first-year students' college expectations and experiences,…

Students face significant pressures in their decision about their career plan. These pressures are simultaneously internal and external, personal and social, individual and from the reference group. The present paper aims at understanding the reasons driving students' choices, perceived needs, and aspirations. Moreover, it discusses the major…

For more than two decades, the national standard for benchmarking student satisfaction in higher education has been the Ruffalo Noel Levitz Satisfaction-Priorities Surveys. Since their beginning in 1994, these benchmark surveys have been used by more than 2,900 U.S. colleges and universities to evaluate students' concerns that correspond with…

Freshmen are more concerned about academic quality and affordability than they have been in decades, according to an annual survey conducted by the Higher Education Research Institute at the University of California at Los Angeles. Sixty-three percent of students said academic reputation was a very-important factor in selecting a college, an…

The purpose of this study was to examine the factors that influence African American college students' decisions to attend an HBCU or a PWI 4-year institution. Differences among African Americans in factors influencing the college choice process were examined by gender and parents' level of education. The study was designed to gain a better…

This study attempts to identify the factors perceived to be important in choosing an Institution of Higher Learning (IHL) for distance learning. One thousand five hundred questionnaires were distributed to the first year students in the social sciences distance learning programs and 980 valid responses were received of Malaysian public university.…

This study examined differences in ratings between students in a metropolitan university system and traditional university freshmen on a set of factors that influence college choice. Data in regard to factors influencing college choice was collected from a sample of 1,795 University of South Florida (USF) freshmen and 1,108 USF students at various…

A study of 291 freshmen from "invisible" colleges and 239 from 6 prestigious colleges and universities and their parents investigated how the 2 sets of families with obvious different college preferences had made their choice. Geography, parental influence and approval, the "second choice" concept, and institutional…

A representative sample of 987 entering freshmen (45 percent male and 55 percent female) at the University of Maryland, College Park (UMCP), were surveyed regarding their attitudes and demographic characteristics during two-day summer orientation sessions. The typical UMCP freshman was from an upper-middle class home, earned at least a B average…