This study used an online questionnaire to survey first-time, non-transfer undergraduate freshmen students at the University of Miami to determine the perceived influence of electronic word-of-mouth (eWOM) on their college search and choice compared to that of traditional word-of-mouth (WOM). In addition, eWOM's influence was examined during the…

The choice of selected school options by pupils in secondary school, particularly mathematics and physical sciences, have implications for future educational pathways in higher education [Felouzis, G. (1997). "L'efficacité des enseignants, Sociologie de la relation pédagogique." Paris: Presses Universitaires de France; Moreau, G. (2005).…

This descriptive study utilized a validated questionnaire that gathered data from freshmen of two different school years. Demographic profile, marketers (i.e., source of information of students about the school), influencers (i.e., significant others that persuaded them to enroll in the school), level of school choice, and level of consideration…

This study surveyed college freshmen from two different institutions in order to examine differences between First-Generation College Students and Continuing-Generation College Students. Differences between groups emerged for high school academic preparation, college exploration behaviors, college application behaviors, and college decision-making…

Changes in the higher education landscape have led to many higher education institutions reassessing their recruitment and marketing strategies. A proper understanding of the relative importance of the choice factors that prospective students consider when selecting a higher education institution will enable higher education administrators and…

This study attempts to identify the factors perceived to be important in choosing an Institution of Higher Learning (IHL) for distance learning. One thousand five hundred questionnaires were distributed to the first year students in the social sciences distance learning programs and 980 valid responses were received of Malaysian public university.…

A 20 percent random sample of first-time enrolled freshman students at Fort Hays Kansas State College were requested to respond to a three-part questionnaire. Fifty-six items were evaluated regarding the efficiency and influence of the institutions services available to incoming students. Replies were received from 66 percent of the sample. The…

A mailed questionnaire yielded data on the influence of social factors leading Chicano freshmen to enter California State University, Fresno (CSU-Fresno), as well as information on family background, academic preparation, and future plans, and compared data of Educational Opportunity Program (EOP) participants and non-participants. Responses from…

The Admission Testing Program Summaries prepared by the College Entrance Examination Board are reviewed and compared. The summaries are a set of 21 tables reporting Scholastic Aptitude Test (SAT) scores, Achievement Test scores, and other data about students who took the SAT in national administrations. The fluctuations of the average SAT scores…

A questionnaire seeking information on the relative influence of patronage factors (characteristics of an institution), sources of influence (family, friends), and influential practices and media (recruitment tactics) was administered to 100 freshmen, to determine if reasons for attending Piedmont Technical Institute differed by age, sex, or race.…

A survey of freshmen students who applied for admission to Grand Valley State Colleges (GVSC) for fall term 1976 was conducted to explore the factors that affect the choice of GVSC. A survey instrument was used that asked for one response out of several alternatives to nine questions dealing with factors affecting the following four decisions:…

Information on 1980 college freshmen at Baruch College, New York, is presented, and comparisons are made with data from the 1977 and 1979 freshmen classes. Additionally, characteristics of registrants and nonregistrants in 1980 are compared. The following areas were assessed with regard to student expectations and aspirations: reasons for deciding…

The characteristics and attitudes of 982 incoming freshmen who attended 2-day orientation programs at the University of Maryland, College Park, were compared to those of 566 incoming freshmen and 378 transfer students who attended 1-day orientation programs. The University New Student Census (UNSC), a 78-item questionnaire consisting of…

Information collected on the 1,312 freshmen who entered the University of North Carolina at Greensboro in the fall of 1975 indicates that the average freshman is 18 years of age and that 78 percent are female, 96 percent are single, and 74 percent reside in dormitories. Other items of information include their academic potential and financial…

This thesis proposes a segmentation of the University of Calgary's (Canada) freshman class based on benefits sought from attendance and provides descriptions of each benefit segment that includes the impact of institutional characteristics. A motivational typology for university participation is presented and the marketing implications of this…