The advent of information and communications technology has changed the way people and organisations function, communicate, transact, recruit, market business and services. To keep pace with the ever-changing business and marketing trends, organisations have integrated information, tools of communication & the boom of internet technology into…

This descriptive study utilized a validated questionnaire that gathered data from freshmen of two different school years. Demographic profile, marketers (i.e., source of information of students about the school), influencers (i.e., significant others that persuaded them to enroll in the school), level of school choice, and level of consideration…

This paper explores how expectations and post-secondary education (PSE) path disruption decisions are affected by a learning process that students experience once enrolled in a PSE program. An unexpected change in grades, between high school and first year PSE program, serves as an informative signal on how well their academic performance and…