Branding in higher education has become increasingly used as a mechanism of differentiation among competitors to attract prospective students. Although branding in higher education is a common phenomenon, little work has been done assessing the college selection process using a brand choice framework. This paper aims to fill the gap by…

College choice, the decision-making process for students of whether and where to attend college, is complex. The college choice process also affects a range of stakeholders: high school students, parents, public policymakers, high schools, admission professionals, and institutions of higher education. Understanding the influences of college choice…

The number of Kanaka 'Oiwi who hold bachelor's and graduate degrees must increase in order for the Kanaka 'Oiwi to have a stronger, more unified voice in which to enact change and improvements for our community. Therefore, the intent of this study is to better understand the experiences of Kanaka 'Oiwi students at institutions of higher education…