The demand for writing skills is becoming increasingly prevalent within the U.S. job market. Yet, the biggest barrier to developing successful writing skills, writing apprehension, has received very little attention from scholars in the past 30 years. The present study sought to identify the influence of instructional communicative behaviors on…

Due to the current shortage of accountants and the various pipeline initiatives taking place, our research aims to address the instructor's role in the accounting classroom. We survey students on their perceptions regarding teaching and assessment methods used in university accounting courses. Results for both in person and online courses suggest…

Through the guidance of social presence theory, this study sought to understand how instructors' affirming messages and social presence behaviors affect students' writing apprehension in online business communication courses. The data were consistent with two models, both of which indicate that instructor affirming messages indirectly affect…

A common thread noted in many academic management system implementations was the stagnation and deterioration of their usage after the initial hype. This action research study was aimed at addressing this decline in a higher education institute after undertaking a reflective analysis of the waning usage patterns and taking appropriate initiatives…

This study introduces data mining methods to accounting education scholarship to explore the relationship between accounting students' current academic performance (grades), demographic information, pre-university entrance scores and predicted academic performance. It adopts a C4.5 classification algorithm based on decision-tree analysis to…

A key role of universities is the credentialing of student learning by awarding degrees and diplomas. This requires universities to have confidence in the integrity of their assessment processes and in turn, external stakeholders to have the same confidence. This study investigates the following research question: 'Has COVID-19 had an impact on…

The Strada-Gallup Survey of College Students (2017, p. 6) reveals ". . .only about a third of current college students express confidence that they will graduate with the skills and knowledge they need to be successful in the job market (34%) and in the workplace (36%)." This paper suggests how faculty of accounting and other business…

This article explores the value of generative AI (genAI) tools for much-needed support for instructors in higher education in the realm of course design. Two authors detail their experiences partnering with two distinct tools, ChatGPT and Bard (now known as Gemini), for communication course development, emphasizing iterative collaboration with…

After decades of research in marketing and management education, what do we now know about what educational practices work best for improving actual learning? We answer this question with a qualitative systematic literature review of every contribution published in five marketing and management education journals from inception through May 2020…

The contemporary university is now characterised as a complex working environment wherein faculty must negotiate increasing demands for accountability, performativity, and productivity. A multiplicity of expectations adds to this complexity. Specifically, expectations set by employers in developing 'work-ready' graduates have compelled faculty to…

Soft skills are highly sought by employers and linked to academic and personal success. Employers lament a perceived "skills gap" in new graduates, but few studies have examined faculty perspectives on soft skills. A survey of business faculty across the United States explored how they are teaching students in these areas. The findings…

The first macromarketing seminar held in 1976 represented a first attempt to "hack the system" of business schools to bring a societal focus to the teaching of marketing. This effort resulted eventually in macromarketing becoming a major field of the marketing discipline. Today, forces outside the business school are pointing business…

Faculty members' soft skills are vital for developing students' knowledge, understanding, values, and skills. How teachers integrate soft skills with the subject matter influences how their students acquire the skills they need in their academic life and beyond. Soft skills are a key factor for students' success--not just in their academic work,…

To better specify the methods of teacher leaders in entrepreneurial education in Chinese higher education institutions, gender differences in entrepreneurial intentions were investigated to determine how these differences affect the allocation of limited resources and how these differences affect the institutions' meeting of students' needs. Based…

Using data from a business school in a large research-intensive university in Australia, this study analyzes proposed teaching and learning changes with a focus on 'closing the loop.' Aspects of teaching and learning submitted by academic staff following assurance of learning (i.e. curriculum improvements) were analyzed using content analysis,…