While representation of African American students in freshmen enrollment has improved, degree attainment of African Americans and other minority groups continue to lag behind the White and Asian American populations. Compounding the issue of lower attainment is the issue of degree major. African American students are highly concentrated in…

The purpose of this phenomenological study is to qualitatively describe the cognitive, institutional, and social factors that influence the persistence rates of first year African-American students majoring in Business at Grambling State University, a Historically Black College and University (HBCU). The overall focus of this study was to examine…

This essay engages the prospect and peril of employing rubrics in America. It discusses how institutional independence affects the enterprise, and addresses whether rubrics will be received as salvation or subservience by educational agents. It asks how rubrics can benefit stakeholders while examining their unintended consequences. It concludes by…

Curriculum-Faculty-Reinforcement (CFR) alignment is an alignment between fundamental marketing concepts that are integral to the mastery of knowledge expected of our marketing graduates, their perceived importance by the faculty, and their level of reinforcement throughout core marketing courses required to obtain a marketing degree. This research…

In this article, the author shares his thoughts on being a "scholarly" teacher. He points out that engaging in scholarly activity, which includes publishing as well as other ways to engage with relevant research, like reviewing and editing for journals, can lead to better teaching. This sort of scholarly commitment allows an instructor to maintain…

Teaching and research are often seen as activities that compete for a faculty member's time and energy. This perceived disconnect between teaching and research has been reinforced by a number of norms within the academy as well as by institutional practices related to how faculty are managed and rewarded. This article argues that teaching and…

The transition into academia from law school or legal practice is a significant and exciting shift in one's legal career. This transition, however, can also be one that presents numerous challenges. Preparing a syllabus and drafting lecture material can seem like a daunting task. Writing an academic article for the first time involves learning a…

The importance of social media for marketing professionals has grown immensely as consumers turn to it to connect with products, brands, and brand communities. Yet limited research investigates the uses of social media to teach core marketing concepts. This article analyzes coursework in foundational marketing classes, with a specific focus on the…

Finance is a popular programme of study in UK higher education despite it being a challenging subject that requires students to understand and apply complex and abstract mathematical models and academic theories. Educational simulation is an active learning method found to be useful in enhancing students' learning experience, but there has been…

Many researchers have investigated the appropriateness of pay for outperformance, (also called "merit-based pay" and "performance-based pay") for academics, but a review of this body of work shows that the voice of academics themselves is largely absent. This article is a contribution to addressing this gap, summarising the…

This study aims to show the effectiveness of a business communication course offered in a business school in India. All students who enrolled for the Master of Business Administration program in the school were considered for the study. The study adapted a pretest and posttest approach to find the effectiveness of the course. It also describes the…

This article discusses how to overcome the language and cultural issues of using existing online videos in classroom discussions with nonnative English-speaking groups of students, through student-produced videos given as an authentic educational assignment. Implementation of the assignment and the use of student-produced videos in classroom…

Advancements in technology have enabled us to learn, adapt and exploit our skills and knowledge in new ways. Appreciating the potential of technology may yet give growth and enrich the process of language education, particularly through a student-centred mobile learning environment. Consequently, a constructivist approach to learning can create…

With the globalization of macro-economic environments, it is important to think about how to use instructional design and web-based digital technologies to enhance students' self-paced learning, stir up learning motivation and enjoyment, build up knowledge-sharing channels, and enhance individual learning. This study experimented with the flipped…

Purpose: Multiculturalism and diversity are both evident and encouraged in the UK. However, this paper highlights evidence pointing towards the passive and sporadic transmission of unifying values--especially prevalent when interacting with individuals across cultures, or in culturally diverse settings. The aim is to stimulate debate surrounding…