The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…

This chapter provides individual and institutional strategies for confronting the historical challenges facing community college faculty, especially the prestige model, mission ambiguity, and declining resources.

Internationalization serves as a significant hallmark of world-class universities globally. Numerous studies have underscored the strong relationship between internationalization and university development, but few have succeeded in elucidating the mechanisms and modus operandi of internationalization for university excellence. Using a qualitative…

In this article we examine the ways in which institutional stratification and academic labor segmentation contribute to shaping faculty collaborative activities. We draw on interviews from science and engineering faculty at two institutions in the United States to highlight how collaboration, as an essential form of academic labor, is shaped by…

Academics are the core of a university and their performance impacts the quality of student learning and university experience thereby influencing the contribution that higher education institutions are able to make to society. This study compared the impact of organisational support and external reputation on the affective commitment and…

While university department heads are integral to the operation and culture of higher education institutions, they often experience little training or support to fulfill their complex and multifaceted role. At the same time, there is limited research on how heads come to understand their work or how such understandings shape their behavior. In…

This paper presents an empirical analysis of the supply-and-demand dynamics in the library and information science (LIS) academic market in China. This analysis is based on a broad concept of academic market and large-scale labor-market data. The authors find a shift in faculty positions, in which traditional positions in universities and research…

Public universities have assumed business-minded practices and norms that more closely align with goals and values of corporations than social institutions charged with creating and disseminating knowledge. One pervasive cost-savings strategy is the outsourcing of instruction to a contingent workforce. This case study explores the experiences of…

This article draws upon the 2020 review commissioned by the University of Strathclyde in the UK into the sexual misconduct of an academic staff member, Kevin O'Gorman, to examine competing and multi-varied forms of precarity in UK higher education. It considers how precarity as a political condition has the ability to shift and attach to different…

The purpose of this article is to galvanize institutions toward a movement to value teaching excellence in higher education. Colleges and universities that demonstrate this value are Teaching Excellence Colleges and Universities (TECUs), but they have never acted as a group. Many of these institutions lack power in the higher education landscape.…

Elite institutions have increased their efforts to enroll and support first-generation students, yet these students still experience socioemotional adversity at these institutions such as microaggressions, stereotype threat, and feelings of nonbelonging. Such adversity indicates that although elite institutions have expanded their support for…

Returned academics who have doctoral education abroad, a fast-growing group in developing countries, are seen favorably in producing quality academic outcomes. However, academic performance and barriers are also important to learning mobility benefits and ensuring optimal outcomes motivated by the absence of research in the native context. The…

Open access (OA) publishing presents university librarians, administrators, and faculty researchers with a paradox of both opportunities and challenges. For faculty researchers in particular, the decision of whether to pursue OA publication of their scholarship is driven by their perceptions of the credibility and quality of OA publishing. While…

This paper explores integrity dilemmas experienced by Russian academics in the context of building a world-class university. Interviews with professors and managers of major research universities in Moscow provide critical insights into the organisational and attitudinal incongruities generated by a coercive state--a challenge that Russia has been…

Online publishing is an important factor in determining a university's ranking internationally. In formulating an effective strategy, academics need to understand the systems and criteria that are taken into account to determine the position of higher education institutions. This study was conducted to examine the understanding of PGRI University…