Social class of origin is apparently an imperceptible attribute among doctorate holders seeking academic jobs. Yet, recent studies in different countries reveal that social class of origin may still be influencing the chances of PhD holders from low social class being hired at prestigious universities. Drawing from the theory of social and…

The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…

The Chinese government has been actively recruiting foreign-trained Chinese scholars to return to China since the Chinese brain drain began. Japan is among the most popular destinations for Chinese scholars seeking to receive doctoral training. This study explores the factors contributing to the stratification of Japanese-trained Chinese PhDs'…

While satisfaction, engagement and retention of academics has been widely discussed, there is less acknowledgement that a university must first convince high-quality academic talent of the benefits of joining their institution. This paper sought to identify the key factors that influence early-career and aspiring academics to choose employment…

Faculty recruitment has become a new challenge for public higher education institutions (HEIs) in China since the 1990s. Based on the Institutional Analysis and Development (IAD) Framework, this study analyzed the faculty recruitment preferences and the effects of selected organizational factors on these preferences at top national HEIs from 2002…

This study utilises an institutional logic perspective to explore the dynamics and complexity of academic personnel system reforms at leading Chinese universities. Semi-structured interviews were conducted with 32 participants from 10 highly ranked universities; these interviews obtained the views of key observers on four main reform initiatives:…

Creating world-class universities (WCUs) has recently become a significant policy and practice in higher education in China under the Double World-Class Project. However, some negative effects have encouraged decoupling from the policy goals. To identify the reasons, we conducted policy document analysis and purposive interviews at three elite…

Given the substantial lack of racial diversity within the U.S. legal profession, it is important to understand how to improve the representation of racially minoritized students at law schools. This study uses panel data from the 2010s to consider several types of factors that may shape the number and percentage of incoming law school students…

The current study endeavours to find out whether there is a relationship between university academics' competence and their customer-based brand equity from the perspective of students. It also seeks to investigate the mechanism of the proposed relationship through trust, likability, and commitment. Data were collected from 384 postgraduate…

Following a damning report into racism in United Kingdom Higher Education (EHRC, 2019), this paper discusses students' experiences of racism in HE. Focusing on the connections between lived experience and wider goals and trends in the Internationalisation of the university sector, we discuss accounts of racist practices on campus through the…

This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees' university brand commitment…

As previous research has not addressed the relationship between university autonomy and university rankings within countries where the state control model is used, this study explores universities' strategies to achieve top university rankings in accordance with their autonomous rights and financial as well as political support. Specifically, this…

To increase global recognition and quality education, universities in Indonesia establish English-mediated International University Programs (IUPs). Within different capacities and resources, however, internationalisation sometimes preserves inequalities among Indonesian higher education institutions (IHEIs). This study investigates how the…

The purpose of this research is to explore international student recruitment at higher education institutions (HEIs) by examining the development and implementation of international recruitment activities. There is little research regarding the internal operations of HEIs, how HEIs conduct international recruitment efforts, and the challenges that…

Education is a tool for collaboration among nations. The emergence of concepts as internationalization of educational policies, students-staff exchange programs, internationalization of curriculum, internationalization at home (IAH) or even the emergence of multinational agencies to expedite global exchanges in the realm of Higher Education lead…