There is continuing struggle within higher education on how to recognize what is and is not a student affairs role on a collegiate campus. Furthermore, the process of assessing and defining the skills, competencies, and dispositions required for those roles is not agreed upon across campus environments. They often include administrative tasks that…

The purpose of this article is to galvanize institutions toward a movement to value teaching excellence in higher education. Colleges and universities that demonstrate this value are Teaching Excellence Colleges and Universities (TECUs), but they have never acted as a group. Many of these institutions lack power in the higher education landscape.…

Prestige hierarchies used in studying other organizations are examined for application to 108 faculty, administrator, researcher, and other positions and ranks in universities. Results show university prestige to be a microcosm of national prestige, with a similar socioeconomic base. (MSE)

Institutional stature, its development and determination, and strategies for its enhancement in colleges and universities are discussed. Focus is on the fundamental dimensions of stature, how it is affected by the external environment, and what colleges can do to improve it. Chapters are as follow: "Definition and Dimensions of Stature" (higher…

Examples of college community relations programs that have successfully bridged a sometimes widening gap between campuses and their surrounding communities include student participation in noise and party control, information campaigns, cultural and ethnic events, educational programs open to the community, economic impact surveys, and scientific…

Examines discrepancy between public college faculty's role and expectations of the public and funding agencies, explores contributing circumstances, and looks at two attempts to address increased demand for better undergraduate teaching without weakening institutions' research reputations. The first approach, development of ethical principles of…

The use of marketing concepts to maintain and enhance the image of a university is considered. Over all, what is needed is a system for image assessment to provide a basis for image development. Without this system and its information outputs, misconceptions can enter the policy-making process at critical junctures, and the life of the institution…

In a survey, 150 individuals evaluated 7 professions on prestige, honesty and ethical standards, importance to society, and interesting and challenging nature of occupation. Overall, university professors were rated lower than doctors, dentists, pharmacists, and clergy; the same as lawyers; and higher than bankers. Respondent income, age, and…

At a meeting sponsored by the Council for Advancement and Support of Education and the National Association of College and University Business Officers, strategies for explaining college costs to external constituencies (the public, media, policymakers) and internal constituencies (campus professionals and alumni) were discussed. Officials from…

This collection of 26 essays examines the historical position of Harvard University as one of the nation's most influential institutions. Included are: (1) "Introducing Harvard: A Social, Philosophical, and Political Profile" (John Trumpbour); (2) "How Harvard is Ruled: Administration and Governance at the Corporate University"…

The use of an expectancy-value model, common to consumer marketing studies, in analyzing the market position of Cleveland State University was investigated. Attention was focused on showing how consumer attitude concepts and methodologies can be used in developing a strategic marketing plan. Six populations were identified as groups important to…