This study builds on the long-identified gap between the marketing industry and marketing academia. The research investigates the relationship between resource-based factors and marketing faculty's intention to use marketing analytics technology. The theoretical framework for this study is the concerns-based adoption model (CBAM). Resource-based…

Today's students will work in an increasingly diverse environment which requires the ability to understand and connect with consumers from different social groups and cultures. The expectations placed on marketing practitioners to connect with a multiplicity of consumers requires a nuanced understanding of the different lifestyles, lived…

The study investigates the perceived relevance to the real world of work and the impact on personal learning of the pedagogical methods used to instruct undergraduate college management and marketing students. These practices and experiences can then be linked to professors of theory and professors of practice who instruct these courses.…

This paper discusses the earliest collegiate academic programs that offered courses in marketing in the United States. These academic programs differed (1) in size based on the number of courses offered and (2) in name. The paper also discusses the founding of the American Marketing Association.

This research aims to address the gap in the literature about instructor's role in increasing students' affective engagement (with their peers and instructor) in an online class. Since marketing students will eventually fulfill roles that engage consumers with the firm's communication mediums, it is important to understand the impact of student…

In the ongoing march of industrial evolution there comes along technologies that have the power to transform businesses as we know it. The Internet revolutionized business/marketing in the nineties and today and bockchain has the potential to do the same for commercial transactions. Blockchain is a peer-to-peer model that can speed up processes…

Technology and media have created skill needs that modern educators are compelled to address to stay relevant. As a result, an emerging educational tool in marketing and media courses is the integration of third-party certifications that give students an industry credential for current topics or media platforms (i.e., Google, HubSpot, Hootsuite,…

The curricular content of sport management degrees has been scrutinized and criticized by internal and external stakeholders. Before specialized accreditation, individual institutions decided the content of their degrees. Accreditation established a baseline of curricular content known as the Common Professional Component. To add to the body of…

Teamwork skills are important contributors to classroom learning outcomes and graduate employability. Although much has been reported in the literature about the components and characteristics of effective marketing student teams, less is known about how such knowledge is conceptualized and cultivated by frontline marketing instructors. This study…

This qualitative study aims to explore how a university-level School of Marketing integrates the Sustainable Development Goals (SDGs) into curriculum, using Bloom's Taxonomy, and to develop a reflective process that could be applied within tertiary education, more broadly. The research investigates the depth of SDG integration, with marketing…

After decades of research in marketing and management education, what do we now know about what educational practices work best for improving actual learning? We answer this question with a qualitative systematic literature review of every contribution published in five marketing and management education journals from inception through May 2020…

The first macromarketing seminar held in 1976 represented a first attempt to "hack the system" of business schools to bring a societal focus to the teaching of marketing. This effort resulted eventually in macromarketing becoming a major field of the marketing discipline. Today, forces outside the business school are pointing business…

Pedagogical competence is a nascent concept in higher education literature, and, in the field of marketing education, it is underutilised and remains imprecise hitherto. In South Africa, this problem is further intensified as there is a paucity of published research. This study sought to explore the pedagogical competencies of marketing educators…

Purpose: This paper aims to explore the key factors through which an optimum pedagogy mix can be determined towards effective teaching practice and enhanced student learning outcomes in business/management education. Design/methodology/approach: An exploratory research design has been used. A sample of 310 was analyzed using exploratory factor…

The authors examined the publications and impact of highly productive business and management education (BME) scholars across the business disciplines of accounting, economics, finance, information systems, management, marketing, and operations management. Results from a hierarchical cluster analysis revealed five clusters of scholars: leading BME…