A study on the objective correlates of undergraduate quality ratings, state or regional biases, and other methodological issues relating to reputational ratings of undergraduate quality is reported. The subjective judgments of departmental quality made by college and university faculty were studied. Reputational ratings appear to be redundant with…

Ranking American colleges, universities, and individual departments according to their academic quality is discussed. Six types of methodology used are identified: reputational rankings; faculty awards, honors, and prizes; citations in citation indexes; alumni achievements; scores of entering students on standardized tests; and institutional…

The use of marketing concepts to maintain and enhance the image of a university is considered. Over all, what is needed is a system for image assessment to provide a basis for image development. Without this system and its information outputs, misconceptions can enter the policy-making process at critical junctures, and the life of the institution…

The use of an expectancy-value model, common to consumer marketing studies, in analyzing the market position of Cleveland State University was investigated. Attention was focused on showing how consumer attitude concepts and methodologies can be used in developing a strategic marketing plan. Six populations were identified as groups important to…