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Huntley, Miriam Black – ProQuest LLC, 2018
The concept of branding holds the key to achieving organizational goals by determining the needs and wants of target markets (Nicolescu, 2009). The brand of a community college is influenced by the interactions these individuals have on campus or in public with college administrators, faculty, and staff (Black, 2008). As a result it is imperative…
Descriptors: Reputation, Community Colleges, Counties, Administrator Attitudes