This paper describes an application of active learning within two different courses: professional selling and sales management. Students assumed the roles of sales representatives and sales managers for an actual fund-raiser--a golf outing--sponsored by a student chapter of the American Marketing Association. The sales project encompassed an…

For the purpose of this bulletin, extension classes are defined as classes organized to meet the needs of persons who are not resident students of an educational institution. Four kinds of extension classes may be distinguished--ordinary classes, short-course classes, lecture classes, and group or club study classes. This grouping is somewhat…