It is recommended that willing school or college faculty participate in recruiting the best students. Faculty skills that can be used well include writing skills, telephone contacts, and face-to-face meetings that give prospective students a feeling for the institution. Sometimes recruitment travel by faculty is very effective. (MSE)

IN 1980, the president of Trenton State College directed the administrators for admissions, college relations, planning, and institutional research to develop and implement a marketing program to raise the average total SAT scores of entering freshmen from 927 to 1000. The accomplishment of this goal is described. (MLW)