This invited essay discusses why I teach advertising, offering insight about the benefits of combining analytical and creative perspectives by reframing how creativity is used in the classroom.

In this paper, I consider the tutorial conversation in Higher Education. To focus the discussion I use the scenario of a tutorial conversation between a lecturer and a student. I begin by suggesting that the increasing emphasis placed on student satisfaction in certain Higher Education Institutions tends to focus the tutorial conversation towards…

In this article, the author asserts that a one-size-fits-all approach to hiring and retaining faculty members is no longer acceptable. She argues that the key to successful economic recovery is adapting to the needs of a new generation of faculty while still addressing those of current professors. Universities have the means and creativity to find…

Adjuncting is the way of the future. In 20 years, there won't exist more than a handful of tenured professors. Universities want cheap, cheap labor, as much of it as they can get. While many lament that state of affairs, the author embraces it and invites other graduate students and newly minted untouchables to do the same. The writer shares how…

In this article, the author discusses the meaning and importance of the long-term view in the academic profession. Taking the half-century view of a career allows everyone to conceptualize his/her work as both a solitary venture and a group effort. As your career develops and you build alliances and partnerships with colleagues--and then with…

A study is reported in which the career satisfaction and sense of personal reward of college professors was examined. The study affirmed the value of the academic life felt by the respondents and revealed the capacity of the two primary tasks of teaching and research to commit individuals to the academic cause and thereby infuse life with meaning.…

Lectures from the Charles Homer Haskins Lecture Series of the American Council of Learned Societies are gathered here. They include the untitled lectures of: Maynard Mack (1983) of Yale University; Lawrence Stone (1985) of Princeton University; Milton V. Anastos (1986) of the University of California at Los Angeles; Carl E. Schorske (1987) of…

Provides a personal account of rediscovering the joys of teaching. Emphasizes the personal and emotional factors which attract and keep teachers in teaching. Considers the changes that occur for both teachers and students as they jointly explore great works of literature. (DMM)

Relates the story of how the city editor of a small daily newspaper and a journalism professor at the local university traded places for a semester. Details the problems they faced, the discoveries they made, and the benefits they found from such an exchange. (SR)

A former educator, having worked 2 years away from academe, examines the transition from the university to the world of free enterprise. Topics discussed are job security, the relationship between client and provider, and how academe and free enterprise view the competitor. (BC)

Lawler's Motivation Model and other studies of reward systems are used to develop a policy assessment and development checklist for compensating continuing education faculty. The checklist includes institutional, reward system, and motivation factors that should be considered to encourage faculty participation. (SK)

When professors move to accept academic positions, there is an effect on their marriages and families. Once established in the new locations, these same professors pass through predictable stages that set them up for still further moves. Each move raises expectations of the perfect job in the perfect place. Each move also becomes more complicated.…

Although academics do not tend to see their careers as moving through a sequence of identified positions of increasing responsibility and prestige, as in industry, academe increasingly reflects the corporate approach. Faculty careers may have to be redefined to ensure survival of the ideal of academic autonomy and personal control. (MSE)

Colleges and universities should assess the impact of their personnel policies and practices on faculty careers and encourage professors to adapt their careers to emerging interests and opportunities. An institution that appreciates the benefits of varied faculty careers will develop incentives for career flexibility. (MLW)

College teaching has distinct frustrations, such as the repetitiveness of restarting each term, boredom, and absence of meaningful teacher evaluation. But each of these aspects can bring some joy, when the teacher realizes the most fundamental subject taught is himself or herself. (MSE)