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International Academics in Malaysian Public Universities: Recruitment, Integration, and Retention
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Da Wan, Chang; Morshidi, Sirat – Asia Pacific Education Review, 2018
Malaysia aspires for its higher education to be relevant, referred, and respected globally. To achieve that, the Malaysia Education Blueprint (Higher Education) 2015-2025 spelt out the need to search for talent beyond national boundaries, as well as develop the capacity to attract, develop and retain this talent. International academics, who are…
Descriptors: Foreign Countries, College Faculty, Foreign Workers, Teacher Recruitment
Brand Equity of Academics: Demystifying the Process
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Shafaei, Azadeh; Nejati, Mehran; Maadad, Nina – Journal of Marketing for Higher Education, 2019
The current study endeavours to find out whether there is a relationship between university academics' competence and their customer-based brand equity from the perspective of students. It also seeks to investigate the mechanism of the proposed relationship through trust, likability, and commitment. Data were collected from 384 postgraduate…
Descriptors: Reputation, Marketing, College Faculty, Student Attitudes
Malaysia Announces New Higher-Education Strategy
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Overland, Martha Ann – Chronicle of Higher Education, 2007
The government of Malaysia, whose universities are battling a reputation for mediocrity, recently announced plans to revitalize its lagging university system and turn the country into a center of higher education in Southeast Asia. At an August meeting of government ministers and higher-education officials, Malaysia's prime minister, Abdullah…
Descriptors: Higher Education, Universities, Foreign Countries, College Faculty