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Direct linkDivan, Aysha; Knight, Elizabeth; Bennett, Dawn; Bell, Kenton – Journal of Higher Education Policy and Management, 2019
Do the narratives of employability constructed by higher education institutions for marketing purposes differ from the conceptualisation and/or the realisation of employability within those institutions? The study reported here drew on interviews with 16 senior academic and student support staff who were tasked with developing student…
Descriptors: Marketing, College Graduates, Employment Potential, Higher Education
