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Direct linkKevser Tasel-Jurkovic; Ipek Altinbasak-Farina – Journal of Marketing for Higher Education, 2024
This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…
Descriptors: Higher Education, College Choice, Decision Making, Social Influences
Jeckells, Harriet – Journal of Marketing for Higher Education, 2022
This research investigates the influential factors impacting CDM among prospective online MBA students, using qualitative interviews. This research focus is contextualised with analysis on the CDM process and the disparity between UK and international students, to gain a deeper understanding of the dynamics of the influential factors. The findings…
Descriptors: Decision Making, Masters Programs, Business Administration Education, Telecommunications
Pawar, Sanjay Krishnapratap; Vispute, Swati; Islam, Tajamul; Chanda, Ruby – Research in Comparative and International Education, 2020
Universities today devote serious effort to attract international students. The purpose of this research is to understand the motivation factors that impact international student choices in selecting Indian higher education as a study-abroad destination. This quantitative study examines the choice criteria of 249 full-time international students…
Descriptors: Foreign Students, Student Motivation, Study Abroad, College Choice
