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Direct linkBlanco Ramírez, Gerardo – International Journal of Qualitative Studies in Education (QSE), 2016
Amidst global competition in higher education, colleges and universities adopt strategies that mimic and adapt business practices. Branding is now a widespread practice in higher education; multimodal advertisement is a manifestation of emerging branding strategies for universities. While the visibility of brands in higher education has grown…
Descriptors: Higher Education, Change Strategies, Commercialization, Rhetoric
Peer reviewedMilo, Katherine; And Others – College and University, 1989
After an unusual amount of negative publicity, California State University at Chico surveyed 500 freshmen and 250 junior transfer students and 500 students admitted but not enrolled concerning their perceptions of the publicity and reasons for attending or not attending. Results suggest the publicity had little influence. (MSE)
Descriptors: College Applicants, College Choice, Enrollment Influences, Higher Education
