Low-income students are underrepresented at selective colleges. Most evaluative criteria used by admissions officers are correlated with income, including test scores and performance in high school. Inspired in part by the current state of the use of testing in college admissions, this study examines how the quality of colleges attended by…

This study explored Chinese students' motivations for selecting a cross-border university in China's Guangdong-Hong Kong-Macau Greater Bay Area (GBA) and how they perceive their undergraduate experiences. The GBA was developed as an international economic cluster in China. Despite the vitality of the GBA's international education sector, few…

From calls to close borders to intolerance for non-citizens, growing nationalism within the US and other countries threatens the global nature of higher education. How are college counselors advising students in this new political climate? And are there differences depending on where counselors reside in the world? "The Journal" asked…

In recent years we have developed a data analytics pipeline using artificial neural networks to predict prospective student matriculation for university admissions using very limited demographic data. Predictions are generated at the earliest stages of the admissions process and successfully inform recruiting and admissions staff about the…

The pattern is familiar and frequent. The day following one of the chilling reports about a school shooting, Kristina Dooley's conversations with clients about college usually change at Estrela Consulting in Hudson, Ohio. The worries of the students and their parents bubble up. Rick Funk says his staff see a similar phenomenon among prospective…

The pandemic period of the past two years has altered many aspects of the high school and college experience for students. With more emphasis on hybrid and virtual experiences, how has this impacted the college search process for high school students? What do they value, what do they need to know, and what information have they seen? Ruffalo Noel…

This study explored variables that impacted college choices of traditionally aged new freshmen who chose to attend two-year colleges in central Wisconsin with the intention of completing bachelor's degrees. Participants in this study were traditionally aged 18 and 19 years-old first-time freshmen who attended one of five two-year schools in…

On-campus admissions events are the secret weapon that colleges and universities use to convince students to apply and enroll. On-campus events vary depending on the size, location, and type of institution; they include campus visitations, open houses, preview days, scholarship events, admitted student events, and summer yield events. These events…

This study investigates the extent the Library factors into college choice; impact of recruitment efforts on Library service is also considered. Much is written about college choice, but a literature review reveals little about Library influence. A survey was administered to students who currently attend college, or have in the past, that asked…

This study extends research on college choice, with recent national survey data, by examining what African American students say about the importance of college athletic reputation in choosing which school to attend. We use the Educational Longitudinal Survey to examine the overall distribution of self-reported factors that shape college choices…

Discusses the home visit as an effective and underutilized recruiting method for colleges, citing the example of Eureka College's practice of visiting the homes of prospective students. (TE)

Suggests the use of time-proven marketing methods to attract high school students to college music programs and keep them interested in the music program. Explores facets of the college and the program that draw students, including reputation, location, costs, and program content. (LS)

Suggests that level of teaching excellence at an institution affects admission. Urges admission personnel to advocate quality in teaching. Discusses the relationship between teaching and admission, and offers a redefinition of the role of admission. (KS)

Contends that college and university admissions professionals must find and supply tangible evidence that successfully distinguishes their institution from others the college-bound student is considering. Considers personal marketing, the campus visit, and important points to make in interviews with potential students and their parents. (NB)

In their role as counselors and advisers, college admissions officers can enhance student retention by helping prospective students develop reasonable expectations about their undergraduate education and by helping them choose the institution that is best for them. (MSE)