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Direct linkMarta Retamosa; Angel Millán; Juan A. García – Journal of Marketing for Higher Education, 2024
The aim of this study is to explore the existence of different segments of future university students on the basis of their university selection criteria and to analyse the extent to which the segments identified differ as regards the students' perceptions of the reliability of university communication tools. This has been done using 605 usable…
Descriptors: Foreign Countries, High School Students, College Bound Students, College Choice
Purificación Alcaide-Pulido; Helen O'Sullivan; Chris Chapleo – Journal of Marketing for Higher Education, 2024
Research on the role brand image plays in higher education (HE) suggests that it is crucial to understand students' perceptions of their university. This study builds on existing empirical work by Alcaide-Pulido, Alves, and Gutierrez-Villar (2017) exploring themes of national and international recognition, economic value, university campus…
Descriptors: Cross Cultural Studies, Social Responsibility, Marketing, Ethics
Download full textGraduate Management Admission Council, 2021
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: Masters Programs, Graduate Study, Business Administration Education, Administrator Education
Graduate Management Admission Council, 2021
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: College Students, Student Recruitment, Occupational Aspiration, Vocational Interests
Luque-Martínez, Teodoro; del Barrio-García, Salvador; Doña-Toledo, Luis; Faraoni, Nina – Studies in Higher Education, 2023
Knowledge of the value generated within higher education institutions is of great interest for various agents, particularly managers, as well as governments and society. University mission statements and their scope complicate any comparable measurement of the effects each university may have within a particular region. Perhaps the most adequate…
Descriptors: Economic Factors, Universities, Higher Education, Expenditures
Graduate Management Admission Council, 2020
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: Masters Programs, Graduate Study, Business Administration Education, Administrator Education
Graduate Management Admission Council, 2019
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: Masters Programs, Business Administration Education, College Choice, Educational Demand
Doña Toledo, Luis; Luque Martínez, Teodoro – Studies in Higher Education, 2020
The Higher Education Sector is improving its relationship with graduates due to the economic, social and technological changes that affect universities. We present a consolidated model in this study of both the consequences and the antecedents of satisfaction that are determinative of the formation of loyalty in the university sector. In addition…
Descriptors: Student School Relationship, College Graduates, Employment, Unemployment
Donkor, Felix Kwabena; Mazumder, Ram Krishna; Hosseinzadeh, Saeed; Roy, Someshwar – Journal of Research in International Education, 2020
Education holds promise as a vehicle for sustainable global development and human capacity development, as reflected in the Sustainable Development Goals set by the United Nations. International education has become a prominent feature in contemporary times on the educational landscape as students become increasingly mobile in pursuit of their…
Descriptors: Sustainable Development, Objectives, International Organizations, Capacity Building
Tamtik, Merli – International Journal of Educational Management, 2019
Purpose: The purpose of this paper is to examine parental and students' decisions regarding participating in K-12 level study abroad programs in Manitoba, Canada. Design/methodology/approach: The study reports on data collected through document analysis and semi-structured interviews with 18 international students and 14 parents. Findings: The…
Descriptors: Foreign Countries, Parent Attitudes, Student Attitudes, Elementary Secondary Education
Graduate Management Admission Council, 2019
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: Occupational Aspiration, Graduate Students, Masters Programs, Business Administration Education
Royo-Vela, Marcelo; Hünermund, Ute – Journal of Marketing for Higher Education, 2016
A context of increased competition between higher education institutions (HEIs) for attracting potential national and international students has led universities to implement marketing communication strategies. Those strategies which are used to some extent include, among others, interactive inbound marketing. The purpose of the present…
Descriptors: Marketing, Semi Structured Interviews, Graduate Students, Decision Making
Jungblut, Jens; Vukasovic, Martina – European Students' Union, 2013
The European Students' Union (ESU), in partnership with the Romanian Agency for Quality Assurance in Higher Education (ARACIS), the National Unions of Students Scotland--student participation in quality Scotland (NUS, Sparqs) and freier zussamenschluss von studentInnenschaften (fzs), and with support of the European Commission (DG EAC), launched…
Descriptors: Educational Quality, Higher Education, College Students, Foreign Countries
Gallifa, Josep – Tertiary Education and Management, 2009
This paper presents an institutional research on service quality conducted to analyze the students' motives and influences on their selection of studies and university. The research was carried out by collecting data from first-year students in a multi-campus system where institutions are independent in their recruitment strategies. Results from…
Descriptors: Institutional Research, Foreign Countries, Student Attitudes, College Choice
Peer reviewedJimenez, Juan de Dios; Salas-Velasco, Manual – Higher Education, 2000
Presents a microeconomic analysis of the choice of university degree course (3 year or 4 year course) Spanish students make on finishing their secondary studies and applies the developed binomial logit model to survey data from 388 high school graduates. Findings show the importance of various factors in determining the likelihood of choosing the…
Descriptors: College Bound Students, College Choice, Curriculum, Decision Making
