Community colleges, known for their open access and inclusion, have seen consistent enrollment declines for several years. At Outward Flats Community College, the research setting in this study, student enrollment has consistently declined and a widening admission yield gap between students of color and white students occurred. The researcher…

A review of the literature revealed the need to further explore continuing-generation college students attending community colleges. This case study sought to understand the choice process of continuing-generation, direct-entry college students who enrolled in Miami Dade College (MDC), a baccalaureate community college. This research was planned…

Institutions of higher learning today rely on tuition dollars to function. During a time when the pool of high school graduates is shrinking, colleges and universities must look to alternative target markets to meet enrollment goals, including those transferring from community college. Community college transfers have unique attributes that…

Purpose: This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance. Design/methodology/approach: Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered…

The purpose of the research was to discover the views of three groups of International students who were undertaking their Higher Education (HE) in a publicly-funded college, rather than a university setting. A comparative survey was undertaken by International students attending an American Community College, an Australian Technical and Further…

With the number of transfer students increasing and graduation still an elusive goal, the researchers conducted four focus groups and four individual interviews with transfer students attending universities in the Chicago and Dallas-Fort Worth area to better understand and explore the factors that influenced their college choice decisions at their…

Adult students (age 25 and older) make up almost 40 percent of the national undergraduate population. Since they are often balancing their college experience with work, family, and other responsibilities, adult students may have different priorities and challenges. What can campuses do to serve these students better and help more of them succeed?…

This mixed-methods study analyzed data from 906 Ruffalo Noel Levitz Student Satisfaction Surveys (RNLSSS) at a two-year technical college in Wisconsin, to determine influences on participants' choices of programs in information technology (IT). Quantitative results showed that none of eight variables (i.e., cost, financial assistance, academic…

In this study we examined the college choice process for Black males attending community colleges. Using data from the Educational Longitudinal Study, findings indicated that Black males who attend community colleges select their institutions based upon having a degree in their chosen field, the coursework/curriculum, job placement record,…

Low socioeconomic urban students do not attend universities at a rate proportional to other populations. This perpetuates a cycle of recurrence and diminished potential benefits associated with degree attainment. The commonly ascribed Theory of Student Choice (Hossler, Braxton & Coopersmith, 1989) does not apply to this population. The purpose…

Higher education has seen significant changes in the student experience in the past 10 years. For the past decade, everything from student attitudes about college to the technology they use every day has impacted their satisfaction with, and perception of, the college experience. This report is a comparison of student satisfaction, separated by 10…

This study examined reasons for student choice of a specific community college. The site of the study is a west Texas public, two-year institution with 4,674 students, full- and part-time, as of fall 2008. The top six reasons for selection were transferability of courses, available academic programs and quality, campus location, cost, available…

The Ruffalo Noel Levitz (RNL) Satisfaction-Priorities Surveys are the national standard for benchmarking student satisfaction in higher education. Since 1994, more than 2,900 colleges and universities have used the surveys to evaluate students' concerns that influence student success, college completion, student recruitment, strategic planning,…

The purpose of this study was to identify factors that influenced college choice of students who recently enrolled (current freshmen and sophomores) in agriculture programs at Oklahoma's land-grant university, as compared to recently enrolled students (current freshmen and sophomores) in selected agriculture programs at public community colleges…

For more than two decades, the national standard for benchmarking student satisfaction in higher education has been the Ruffalo Noel Levitz Satisfaction-Priorities Surveys. Since their beginning in 1994, these benchmark surveys have been used by more than 2,900 U.S. colleges and universities to evaluate students' concerns that correspond with…