A study of 2,500 Boston College applicants accepted for fall 1977 revealed information about the college's applicant pool and drawing power that can be of assistance in policymaking and student recruitment. It also revealed information about application overlap and competition with other institutions in the same market. (MSE)

The problem of improving the quality of incoming college students and practicing fairness in admissions was studied at Boston College. The study sample was over 2000 accepted applicants who completed an admissions questionnaire. A systematic admissions procedure is described that provides an index of applicant "quality," and the rating…

The inquiry pool represented by prospective college applicants who seek information from the institution and a marketing response that has been implemented at Boston College are considered. It is suggested that researchers may trace specific individuals from the inquiry stage through application to the final college choice. To benefit from an…