College students posing either as high school seniors or parents placed 20 calls to 9 colleges and universities over a period of 6 weeks. Overall, the school performed very poorly in telephone communication and follow through. Findings suggest there are many problems to be overcome by colleges and universities in their handling of applicants'…

Contends that college and university admissions professionals must find and supply tangible evidence that successfully distinguishes their institution from others the college-bound student is considering. Considers personal marketing, the campus visit, and important points to make in interviews with potential students and their parents. (NB)

A growing worry for college admissions officers: Will enough students show up to fill the dorms and pay the profs? (Editor)

Advice about planning and preparing for campus visits and interviews is provided to college-bound students. The decision of whether or not to go for a campus visit and when to go is covered, along with planning and specific arrangements, such as contacting the admissions office. Also considered are what to look for on campus, how to read a college…

Presented a college night where students and parents were mixed into eight simulated admissions committees. Charged them with examining the credentials of four hypothetical candidates, and matching these to profiles for two different schools. Parents could not dominate, and all gained an understanding of the component pieces of college…

Surveyed over 200 public and private high school college advisors to learn what counselors think about their relations with college admission offices and how they view contemporary recruitment efforts. Concludes that there needs to be more open communication between college admission offices and high school counselors. (NB)

Norridge High School counselors developed a program using peer counselors to obtain and share information from college representatives. After initial training sessions they interviewed the representatives, posted descriptions of the colleges, and answered students' questions. (JAC)

An experienced former dean of admission turned educational consultant discusses and analyzes the role of the educational consultant in college admission. Concludes that effective college counseling teaches students the skills and curriculum that contribute to thoughtful, appropriate decisions. (TE)

A collection of 50 essays from successful applications to various U.S. colleges is presented along with comments from admissions officers. It is noted that "right" and "wrong" essays do not exist, and with a little creativity and effort, almost any topic can make for an effective and memorable college application essay. Every…

A university director of admissions's visit to high schools for military dependents in West Germany is described. The trip was made to encourage college application among dependent students and to assist them in receiving further information from the colleges of their choice. (MSE)

Surveyed college admissions officers, secondary school counselors, and college-bound seniors to determine the effectiveness of the college recruiting visit. Found students viewed college reputations as their most important reason for attending a visit. Counselors gave the visit its highest marks but tended to overestimate its value. (JAC)

Questions about finding information about colleges, deciding which school to attend, and suggested changes in the application and admissions process are answered by six high school students randomly called throughout the nation. (MLW)

Discusses the need for consensus about the ethics of need-blind admission by focusing on principles concerning the practice of college admissions. Argues that colleges should not abandon need-blind admissions but should, instead, remove expectations that colleges should meet the full needs of all the students they accept. (RJM)

The author's objective is to express concern that population projections and competition for students place pressures on admissions officers and academic deans. His concern is that misrepresentation of the educational product may result from pressures. He fears that it is occurring now and that the government may move in to protect student…

A survey questionnaire was distributed to admissions officers at 63 undergraduate institutions in the northeastern U.S. and Ohio to assess the range of practices and points of view concerning the effect of advanced placement course work and examination scores on the admission process at these institutions. Results suggest considerable variance in…