Recruitment pieces are often part of a university's larger marketing effort or branding. With the assistance of consultants, admission officers conduct research and often know more about prospective students than students may know about themselves (Gose 1999). Why do admission offices often have a difficult time reaching target audiences? Competition for students is strong, especially during recruitment season (Hartley & Morphew 2008; Shampeny 2003). Despite this competition, research also suggests that most university slogans play it too safe (Bartlett 2007). How, then, can universities break away from this "safe zone" and reach out to students progressively? To improve university tag lines, mottos and slogans other research suggests using humor (Lauer 2006, 26). Still others suggest using music in ads, in particular hip-hop (Atkinson & Halliday 2003, 4; Briggs 2006). Pazzani (2006, 20) and Bessman (2003, 4) suggest that branding can be done through creating an audio identity. This article offers several examples of fun, creative, and engaging recruitment pieces that schools can adopt.